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RESOURCE 01 OF 03 · THE CONTENT INTERVIEW

The Ten Questions

The interview I run with every client, in full, including what each question is actually digging for, and how to spot the usable material when you play it back.

Free to use, copy, or run on your own team.

Most recruiters know they should post more. Almost none of them are short of things to say. They're short of a way to get what's already in their head onto a page without it sounding like everybody else.

That's all this is. Ten questions, asked in a particular order, designed to pull out the specific opinions and stories you already give away for free on client calls every week. I've run this interview well over fifty times.

What's inside

  • Three rules to run the interview properly before you start
  • All ten questions, in the four-part order I use with clients
  • The four quick numbers that turn it into an actual plan
  • A worked example: what a recruiter said out loud, and what went out on his profile
  • What to listen for when you play the recording back
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