RESOURCE 02 OF 03 · INFRASTRUCTURE
The Cold Email Setup Checklist
Everything that has to be in place before you send a single cold email, in the order it has to happen, with the reason for each one.
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Most recruiters who try cold email fail for one of two reasons, and neither of them is the copy. Either they send from their own company domain and quietly wreck their email reputation, or they send four hundred emails, hear nothing, and conclude the channel is dead.
Almost everything in this checklist exists to stop one of those two things happening. None of it is secret. All of it is boring. That's rather the point.
What's inside
- Domain and inbox setup, step by step, before you write a word of copy
- The warm-up timeline, and why nothing shortens it
- How to build a list of 2,000–4,000 contacts without wasting names
- The five things that keep an email out of spam
- Real benchmarks: open rate, reply rate, and what the numbers actually mean
- What to do with every kind of reply, including a straight no
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Where should it go?
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