PipelineOS
SETUP LIVE IN 3 WEEKS Book a call
FOR RECRUITMENT AND SEARCH FIRMS ONLY

I keep your pipeline full.

Content that sounds like you, and cold outreach that gets replies. Built from one call a month, run every week after, so your pipeline never sits empty.

Get started See the results ↓
0%Open rate
0%Reply rate
0Meetings / mo, once running
3 wksTo both funnels live
01 · THE RESULTS

Firms already running it.

Video slot, not shot yet

A client on camera, 90 seconds to 2 minutes, this section. Same rule: delete rather than ship empty.

Testimonial copy: placeholder photos only

These six are the client photos from the assets pack, used for the results grid. I haven't got the actual testimonial text; the brand notes are explicit that these are verbatim LinkedIn recommendations and must not be paraphrased or invented. Paste the real quotes in before this goes live.

One anonymised campaign, for scale: 30,000 emails sent, 26 qualified calls booked, 16 contracts signed. That client wasn't a recruitment firm, which is exactly why it's the one example here that can show a bigger number.

Trusted by recruitment and search firms across the UK
02 · WHO THIS IS FOR

Recruitment and search firms. Nothing else.

Not SaaS, not e-commerce, not B2B in general. Teams of one to twenty consultants. A larger agency putting one desk or one division on it is a good fit. That focus is the whole differentiator, so I'd rather repeat it than let it get lost.

✓Good fit

  • Recruitment and search firms, exclusively
  • Teams of one to twenty consultants
  • A larger agency putting one desk or one division on it
  • Consultants willing to give forty five minutes a month to a structured interview
  • Firms who want conversations and meetings, not a promise of placements

✕Not a fit

  • SaaS, e-commerce, or B2B businesses outside recruitment
  • A fifty-person agency wanting it rolled out across all fifty at once
Draft note, not client copy

The real site copy has six reasons here, longer than the good-fit list on purpose, because it's the most trusted block on the page. I've only got two of the six from the source material. Pull the rest from the existing page copy or get them from Jonny before this ships. Do not invent the other four.

03 · THE TWO FUNNELS

One system, run as two funnels.

01
01 · INBOUND

Content

Sixteen posts a month, written in your own voice, published to your personal profile four times a week. Built from a structured monthly interview, not a prompt.

Its job isn't to go viral. Its job is that when the right person looks you up, they find someone who obviously knows the market.

02
02 · OUTBOUND

Cold outreach

Eight to ten thousand emails a month, across several campaigns testing different copy against each other, sent to lists built to your criteria.

Every reply is triaged and qualified before it reaches you. The email offers a candidate rather than asking for a meeting, because the goal is a reply, not a job order.

WHY THEY AREN'T SOLD SEPARATELY

Every reaction and comment on every post is pulled monthly and split three ways: buyers, candidates, and peers. The buyers go to you to approach directly. Anyone who engaged but wasn't contacted drops into the outbound lists. The content is quietly building the target list that the campaigns then work. That loop is the product.

1

Post engagement

Every reaction and comment on every post, pulled monthly.

2

Buyers · candidates · peers

Split three ways, by who they actually are.

3

Outbound target list

Engaged but not yet contacted goes straight in.

4

Replies back into content

The loop feeds itself again, every month.

04 · WHO'S RUNNING IT
Jonny Umoru, founder of PipelineOS

"Just a single interview is all I need to build a month of content and a targeted outbound email campaign. 30 minutes is all it takes to grow your funnel."

Jonny Umoru, founder. PipelineOS is operated by Jonu Consulting. View on LinkedIn ↗

Video slot, not shot yet

60–90 seconds, Jonny to camera, credibility section. Beat sheet is in the separate shared links sheet, not in this asset pack. Delete this box rather than shipping it empty if it isn't ready at launch.

05 · THE INFRASTRUCTURE

Why it costs what it costs.

None of this is secret. All of it is boring. That's rather the point.

Domains

Lookalike sending domains bought and pointed at your real website, so it's never exposed to cold sending.

Warm-up

Every inbox spends two to three weeks in a warm-up network before a single campaign sends. This cannot be compressed.

Auth

SPF, DKIM and DMARC configured on every domain. Non-negotiable.

Data

Lead data, the sending platform, campaign management and monthly reporting, all included. No software bought separately.

Access

You get your own login. Every campaign, list and raw reply, visible.

[ VIDEO SLOT: screen recording of the sending platform, 2 to 3 minutes, not recorded yet ]
06 · THE SETUP MONTH

Before the contract starts.

One-off fee: £1,000, plus £500 per additional consultant. This sits before the contract, not inside it.

WEEK 1

Onboarding call

Covers both funnels. Domains and inboxes bought the day the invoice clears, so the warm-up clock starts immediately.

WEEK 2

First drafts

First month of content and campaign copy drafted and sent for your approval.

WEEK 3

Go live

Everything goes live. Outreach starts deliberately low and ramps.

WEEK 4

Pipeline Strategy doc

Where you started, what's live, what's being measured for the next ninety days.

WEEK 5

First monthly call

This is also week one of the repeating cycle below.

07 · THE MONTHLY CYCLE

Every month after, on repeat.

Everything is built a month in advance. That's why four posts a week never stops even though new content only ships in week four. Keep scrolling, this bit's pinned.

WEEK 1

Your hour

The monthly call. One hour. Content interview for next month, plus a read on what the campaigns did.

WEEK 2

My week

Everything gets built: sixteen posts, the next campaigns, the lists.

WEEK 3

Your sign-off

The whole month lands in your board. Tick to approve, or type a change. Ten minutes.

WEEK 4

Go live

It ships. Joins a queue that's been running all along, straight back into week 1.

Plus, every month: an engagement report naming the buyers who've been reading you, campaign numbers, and a direct line between calls. Same working day where possible, next one at the latest. Confirm with JonnyIs same-working-day still the real promise, and is it Slack, email, or something else

08 · PRICING

Everything included. Nothing appearing later.

Setup month (before the contract)
£1,000 one-off
+£500 per additional consultant
The contract, in 90-day sprints
£2,000 / month
+£1,000 per additional consultant
One consultant, signing through to the end of the first sprint: £7,000 total. No software, no data costs, nothing appearing later.
TRY THE NUMBERS

Drag the slider to match how many billing consultants this would cover at your firm, everything below updates as you move it.

120
Setup fee
£1,000
Monthly
£2,000
Per consultant / mo
£2,000
First 90 days, all in
£7,000

At that fee, the first 90 days is worth less than one placement of yours. That's the number to weigh it against, not the monthly figure on its own. Deliberately not shown as a decimal: a ratio like that reads as a placement forecast, and this isn't one.

01
Everything runs in rolling ninety-day sprints. The setup month sits in front of the first one.
02
A written review at the end of every sprint, against the Pipeline Strategy doc.
03
On exit, you keep everything: the domains transfer to you, plus the lists with LinkedIn URLs, the campaign copy, every post written, and the strategy doc.
04
No annual term, no auto-renewal.
09 · WHAT'S MEASURED

Conversations and meetings. Not placements.

Whether a conversation becomes a brief, and a brief becomes a fee, depends on your process, your market and your rates. I won't promise placements. That's a deliberate line, and it runs through the whole page.

0%
Open rate
0%
Reply rate
0
Meetings / month, once running
Wk 3
Live, in the setup month
"Positive" means: a reply that turned into a meeting in the diary. Not a click, not an open, not politeness.
10 · FREE, RIGHT NOW

The method, given away in full.

None of it is secret. If you'd rather not do it yourself, that's the actual service.

RESOURCE 01

The Ten Questions

The content interview I run with every client, in full, plus how to spot the usable material when you play it back.

Get it free
RESOURCE 02

Cold Email Setup Checklist

Everything that has to be in place before you send a single cold email, in order, with the reason for each step.

Get it free
RESOURCE 03

Spec-Candidate Email Templates

The outreach play with the highest reply rate in recruitment: templates, the reasoning, and the follow-up sequence.

Get it free
Automation not wired yet

Each "Get it free" button now leads to a real gated landing page (name, email, phone, consultants, which you've tried) before the resource opens. What isn't real yet is where that form goes, LEAD_ENDPOINT is still an empty string on every one of them. Wire it before this goes live, or every download between now and then is a lost contact.

CLIENTS ON THE WALL
11 · GET STARTED

Ready to move? Start here.

Fill this in and I'll come back with next steps within one working day. No call required to get the ball rolling.

RATHER TALK FIRST?

Book a call directly.

Thirty minutes, one call, and I'll tell you honestly whether this is a fit before anything else moves.

Open the booking page ↗
Automation not wired yet

This form currently confirms locally but doesn't post anywhere real, LEAD_ENDPOINT at the bottom of the page is still an empty string. It's built to reuse the same GoHighLevel endpoint as the resource gate, tagged form_type: "get_started" so the two can be told apart at your end. Once that endpoint exists this starts submitting for real with no further changes needed here.